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A 20-minute weekly comment review
Your comments hold buying questions, video ideas and brand enquiries, mixed in with hundreds of compliments. Twenty minutes a week, two built-in filters and five tags are enough to find them.
Why a weekly review, not more replying
Kalpataru Sahoo ·
Most creators read comments in the moment, on a phone, between other things. That works for replying. It doesn’t work for noticing patterns: that eleven people asked the same question this month, or that “price?” appeared under three different posts.
A weekly review is a different job. You aren’t trying to answer everyone. You’re pulling out the comments that are worth money or worth a video, and writing them down where you’ll see them again.
Minutes 0–10: collect
YouTube. In YouTube Studio on desktop, open Comments and use the filter bar at the top. Add Contains questions, then Response status set to the ones you haven’t responded to. The filters combine, so a week of comments usually comes down to a list you can read in five minutes.
Instagram. In the app you mostly read comments post by post, or through notifications. Meta Business Suite gathers them in one place: with your Instagram account connected, its Inbox shows Instagram comments next to messages, and you can mark each one as done. Work through what isn’t done yet.
As you read, copy anything worth keeping into a spreadsheet: date, platform, which video or post, the tag (below), and a few words of the comment. Skip compliments, unless one is the start of something.
Minutes 10–15: tag with five labels
Five tags are enough. More than that and tagging turns into a chore you’ll stop doing.
Buying
Looks like: “Price?”, “Where can I get this?”, “Link?”, “Does it ship to…”
Do: Reply first. Someone is close to paying.
Question
Looks like: “How did you…”, “What settings…”, “Which one should I…”
Do: Reply, and note repeats: a repeated question is a video.
Request
Looks like: “Can you do one on…”, “Part 2 please”
Do: Count them. Your next content ideas, ranked by demand.
Problem
Looks like: “Didn’t work for me”, “The link is broken”, complaints
Do: Fix or answer. Others saw it and didn’t comment.
Collab
Looks like: Brands, other creators, “DM me about…”
Do: Move to email, where deals actually get done.
Minutes 15–20: act on two tags
Don’t try to clear everything. Use the last five minutes on the two tags that lose value fastest:
- Buying. Reply to every one, with the price or the link. A week-old “price?” is usually a lost sale; a same-week reply often isn’t.
- Collab. Reply asking them to email you, and give the address. Brand conversations in comments go nowhere; in email they turn into a brief, a rate and a date.
Questions, requests and problems can wait for the monthly look. They get more useful when there are more of them.
Once a month: count
Sort the sheet by tag and count. In a month you’ll typically see a handful of things you couldn’t see comment by comment:
- The question asked six times is your next tutorial.
- The request with the most mentions is your next video, already validated.
- The post with the most buying comments tells you which product people actually want.
- A problem mentioned twice is probably affecting many more people who didn’t comment.
Where Memoraxis fits
The manual review works. What it costs is the twenty minutes, every week, and the copy-pasting. Memoraxis does the collecting and tagging: it reads the public comments on your own YouTube videos and Instagram posts, pulls out questions, requests and buying intent, and keeps them in the same memory as your email and calendar. So “what are people asking for this month?” becomes a question you can ask.
The limits: it reads comments on your own content only, not other channels’ videos, and Instagram direct messages aren’t included. Instagram also needs to be a Professional account (Business or Creator) linked to a Facebook Page, because that’s the only way Instagram’s API allows comments to be read.
FAQ
- How do I find unanswered questions in my YouTube comments?
- In YouTube Studio on desktop, open Comments and use the filter bar: "Contains questions" plus "Response status" set to comments you haven't responded to. The two filters combine, so you get a short list of questions still waiting on you.
- Is there one place to see Instagram comments?
- Meta Business Suite's inbox shows Instagram comments alongside messages once your Instagram account is connected to it. You can mark comments as done, which makes it workable for a weekly pass.
- How often should I review comments?
- Reply to quick questions as they come in if you can. Do the review, tagging what people are asking for, once a week. Weekly is often enough to catch a buying question before it goes cold, and rare enough that you'll actually keep doing it.
- What counts as a buying signal in a comment?
- Anything that asks about price, availability, where to buy, a link, or whether something works for their situation. "Price?" under a post is the clearest one, and the easiest to miss among a hundred compliments.
Let the review run itself
Connect YouTube or Instagram, and the questions, requests and buying signals in your comments are collected for you, next to your email and calendar.
Get started free